What we want is to get in and out fast, and for this reason, an independent supermarket or small supermarket or convenience store is ideal. Then, the Supermercaderos in my country already saw as exploiting all these other occasions of purchase in your favor and even the purchase of convenience has become so convenient that it is being done at home, this service never or at least not for many years a chain supermarket would offer it. There are many costs and risks in this, and we should remember that a supermarket chain has one constant war against each other and this forces them to minimize expenses and margins to stay competitive. As to the modality or mini-markets. I would therefore say that the situation is very similar to independent supermarkets. Credit: Dr. Greg Feinsinger-2011. His even more because if its location is normally within the neighbourhoods or residential areas with a radius of action very frequent in your neighborhood.
Purchase occasions can be more numerous and in-home service should not miss. Assortment should be very specialized and given the so close relationship that you have with your Shoppers or clientele can be sure that never miss what they require. The modality or mini-markets should take Community action along with your neighbours and neighbourhood associations and get involved with any community event. On the other hand to ideally use promotional tools they will be Directas, never or very minimantente mass advertising. It is the use of any possible hoarding within its radius of action. Volanteos, Perifoneos (small vehicle with high speaker) announcing deals, celebrations and special events. The mini-market or minimarket should concentrate on do Guerrilla warfare, very well open ears and hearts to their customers.
Finally and this goes to modality, both separate supermarkets activen their sales, do not expect the initiatives of its suppliers that often are run by and for the chain supermarkets, have initiative to be proactive. Propose, held activities, celebrate special dates, invent any excuse to request support from their suppliers. Well, that will be all for now with this topic, we could follow much more. I invite you all to send me your comments, I need them, I want to receive opinions in agreement or disagreement. Comment, to share opinions. I am also open to requests. This same entry came by the concern of a reader to who thank you for your comments. Thank you and until the next. Original author and source of the article.