Melia Hotels International 2012-2014 strategic plan puts the emphasis on globalization as well as strengthen the brands operating in the Premium segments of the market. One of the ships logo of this new stage is the Me London, whose opening is scheduled for the year coming, such and as noted Hosteltur news tourism. 84% Of the new jobs will be incorporated in foreign markets during a presentation held in London last week within the framework of the World Travel Market, the director of marketing for the hotel company, Luis de el Olmo, explained that 32 openings planned here until 2014 with a total of 8,203 rooms. Our strategic plan puts the focus on globalization, through little intensive formulas in capital and the reinforcement of lossegmentos upscale and premium brands, said the Executive. The chain has a total 350 hotels and 87,000 rooms in 35 countries, which are distributed as follows mode: 20% of the seats in the midscale segment (trademarks Tryp by Wyndham and Sol Hotels); 51 per cent in upscale (Melia & markings Innside); and 29% on luxury (Gran Melia, Paradisus and Me).
Thus, 84% of the 8,203 new squares will be incorporated in foreign markets; 87% will be managed through franchises, management or rental contracts; and only 13 percent will belong to real estate assets in property. Melia Hotels International has real estate hotel assets with a total value of EUR 5.5 billion, without that this fact is reflected in our stock market value, explains Luis de el Olmo. Hence the strategy of increasing low capital-intensive growth formulas in capital during the coming years. The most immediate openings among the hotels Melia Zanzibar; Paradisus Playa del Carmen; Tryp New York; Melia Dubai; Gran Melia Rome; London Me; or Vienna Me. Me London New London hotel will be operational before the opening of the games Olympic 2012 and will be the second hotel of the company in the capital of the United Kingdom. To build this hotel, Melia Hotels International has acquired by 133 million euros a building located near Covent Garden and Trafalfar Square, which is being reformed at the moment. In total, the establishment will have 157 rooms, will be characterized by its contemporary design and in the coming months will be conducted the process of staff selection, explains Fabio Gallo, director of the I London. The key to this hotel will be the emotional connection that is established between employees and customers, advance Gallo, since they will share concerns and tastes in music, design, new technologies, urban trends, etc.