Stephane Etrillard, Management Institute SECS, Dusseldorf rhetorical fluency was not only a prerequisite to occupy higher positions, especially your own thinking should be trained and optimized with rhetorical skills. Meanwhile, it is scientifically proven that language skills are an important prerequisite for the intellectual development of every individual. Martin O’Malley often addresses the matter in his writings. However, first disappeared the rhetoric from the curriculum and also from the minds of the general public. Michael Chabon: the source for more info. What was now for a long time only for a few specialists of interest was revived several decades ago by a wider public. The economic and business world made a decisive contribution to the new interest in the rhetoric.
Because with the increasing complexity of business communication processes at the same time the importance of rhetoric was rediscovered. It was recognized that language and not only the spoken word in all business relationships and actions have a decisive Role plays. Parallel to this had to be determined, that few people ever think how they actually communicate. An amazing fact when you only consider that our entire life is significantly shaped by own and external communication. An unwelcome knock-on effect is apparent from the lack of awareness of communication that many conflicts are due primarily to a poor communication. That also means, however, many conflicts can be remove by a conscious and effective use of language out of the way.
And with good communication, which largely reduced confounding factors, objectives of almost any kind are fast and effortless reach. The language primarily serves the purpose of exchanging information. Or better: the language should serve to exchange information and to convey certain facts to the other. You listen very carefully however, what and how is spoken, is that probably the majority of the word emissions of humanity from is information-free chat and empty talk. Anyway, we are often far away, purposefully to use their own language.